Free Press is a nonpartisan organization building a nationwide movement for media that serve the public interest. Through education, organizing and advocacy, they promote diverse and independent media ownership, strong public media, and universal access to communications.
Free Press News Voices is one of the partners leading the Shift the Narrative Project, along with Movement Alliance Project and the Media, Inequality, and Change Center in Philadelphia. In this project Free Press aims to replace prevailing media narratives with complex stories about trauma, safety, crime and criminal justice.
To change narratives, Free Press takes a look at practices and structures within journalism to better understand how harmful stories around criminal justice even happen. So many factors go into this, from decisions about what's newsworthy, to how reporters build and prioritize relationships with police, to how stories are told, and by whom, to the ownership and control of newsrooms, to the metrics outlets use to determine a story's value. New models are needed to spur newsrooms to break from the “if it bleeds, it leads” mentality. And communities need to be engaged in shaping and lifting up narratives that better represent them.